One scary patent: A method to target advertisements based on Skype conversations

Posted by in Sponsored Search on Aug 6th, 2010 | 0 comments

Below is an excerpt from a patent application that I bumped into while doing research on Google’s advertising program. A method and apparatus that use voice/audio recognition and analysis technologies to deliver assigned context sensitive information and data of interest (keywords, phrases, mood, etc.). Below is an example of how that technology can be put to use in Skype. Scary, isn’t it?!



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